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Why Use a REALTOR® to Buy or Sell Your Home
  1. Your REALTOR ® markets your property to other real estate agents and the public.
    Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your REALTOR®markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.


  2. Your REALTOR® will know when, where and how to advertise your property.
    There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS ® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR ®, you do not have to allow strangers into your home. Your REALTOR ® will generally prescreen and accompany qualified prospects through your property.
  1. Your REALTOR ®can help you objectively evaluate every buyer's proposal without compromising your marketing position.
    This initial agreement is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

  2. Your REALTOR ® can help close the sale of your home.
    Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR ® is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).


      Copyright National Association of REALTORS ®,
      Reprinted from REALTOR.org with permission

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